Navigating the SNP Genotyping Landscape with 3CR Bioscience

In the fast-growing world of genomics and genotyping, having a reliable partner by your side is paramount. Enter 3CR Bioscience, your dedicated ally committed to propelling your research forward at every turn. With our industry-leading tech support, you can access skills and knowledge that will maximise the rapid production of top-quality data routinely in your facility, regardless of its size or your level of experience.

Industry-leading Tech Support at Every Step

Allele-specific PCR Assay Design Mastery:

Decades of experience have honed our expertise in designing and validating SNP genotyping assays that excel in performance and accuracy. Whether you’re venturing into SNP or Indel genotyping or other applications such as pathogen detection, our team stands ready to assist you. We’re not just about delivering solutions; we’re about ensuring they align perfectly with your research objectives. Plus, for our esteemed master mix customers, we proudly offer complimentary PACE assay design services, a testament to our commitment to streamlining your genotyping workflows and optimising efficiency.

Comprehensive Technical Support:

Our dedication to your success extends far beyond simply providing tools. From assay design and validation to workflow optimisation and instrumentation, we’re here to address any challenges that arise.

Armed with a wealth of technical resources and guidance cultivated through decades of hands-on experience, we stand ready to empower you with the skills and knowledge needed to consistently produce top-quality data. Whether you’re troubleshooting in your own lab or seeking assistance from our dedicated service lab team, rest assured that we’ve encountered—and overcome—every obstacle imaginable.

The 3CR Bio Website – Resources Galore for SNP Genotyping More:

We have a wealth of resources available on our website to get you started.

  • Read our fantastic new Tech Note summarising the most common SNP genotyping and Indel assay designs for allele-specific PCR.
  • Explore publications highlights with top-level examples of PACE genotyping in action by researchers and breeders around the globe.
  • Browse our documents library where you will find all the latest User Guides and Manuals for all our products.
  • Scan through our extensive FAQ section with lots of answers to our most asked questions.
  • Find out more about the 3CR Team, our experience, and what we offer that makes us stand out from the competition.

Embark on Your SNP Genotyping Journey:

Ready to unlock the full potential of SNP genotyping and more with 3CR Bioscience? Explore our comprehensive range of lab services, including extraction, genotyping, and GBTS lab services, meticulously designed to streamline your workflow and propel your research to new heights. With 3CR Bioscience as your trusted companion, the possibilities are endless.

Elevating Customer Service Standards:

At 3CR Bioscience, exceptional customer service isn’t just a goal—it’s our standard operating procedure. Whether you’re perusing our support page for User Guides and FAQs or reaching out directly to our team, expect nothing short of exemplary service. But don’t just take our word for it—check out some recent testimonials:

“Thank you so much for being such a great company to work with.  Your customer service has been wonderful.  We are looking forward to developing more PACE markers linked to other disease resistant genes. Your PACE 2.0 Master Mix has worked beautifully. 3CR’s generosity to design PACE primers around SNPs is greatly appreciated”.
– David C. Zlesak, Ph.D. | Professor of Horticulture, UWRF Plant and Earth Science Department

“I am very glad to see the level of support you provided on this troubleshooting, and I was happy to see such feedback from my colleague who has years of experience with this assay – kudos to your team at 3CR!”
– Director of R&D, Industry-leading Laboratory Service Provider

As a prominent player in the global life sciences industry, our longstanding collaboration with 3CR Bioscience has been instrumental to our success. Over the course of several years, we have consistently experienced exceptional delivery times and communication from their team. The level of service they provide not only meets but facilitates our global ambitions. Their commitment to excellence has proven to be a valuable asset, contributing significantly to the efficiency and success of our operations on a global scale.”

Join the ranks of satisfied researchers and institutions worldwide who trust 3CR Bioscience for industry-leading support at every stage of their SNP genotyping journey. Contact us today at and let us boost your science and productivity.

Industry-Leading Support by 3CR Bioscience
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Contact us


Steve Asquith Managing Director
Steve began his career in the Genetics Division of GlaxoSmithKline, as part of the team establishing GSK’s high-throughput core genotyping laboratory. Steve joined KBioscience when it was first founded in 2002 and was a key driver in taking the company from a small start-up to a multi-national service laboratory, quickly growing the company’s revenue to over $7.5M p.a. Following the acquisition of Kbioscience by LGC in 2011, Steve was appointed Global Director of Operations for LGC Genomics, responsible for over 100 staff in Europe and N. America, successfully elevating the genotyping products and service business. Steve held a crucial leadership role until he left in 2016. In 2017 Steve joined forces with John Holme to create 3CR Bioscience, a new company with a mission to deliver outstanding, customer-focused genotyping products with innovation and affordability at its core.
Dr. John Holme Technical Director
John joined KBioscience shortly after it was founded, in 2003, and became Head of Technical Development, building the company’s genotyping and DNA extraction product portfolio and service delivery until 2011 when it was acquired by LGC. Post-acquisition, John was appointed Head of Technical Group for LGC Genomics, in charge of all Research & Development and Technical Support activities for the company. In this role John continued to build on the high-quality products and services provided to the companies growing customer base. During the 19 years John has worked in commercial R&D, he has co-invented numerous highly successful products including PACE®, ProbeSure, KASP™, KlearKall, KlearGene, KlearAmp and KlearTaq™, creating breakthrough offerings in genotyping and extraction and generating huge revenues for the companies he has worked in. In 2017, he joined forces with Steve Asquith and started 3CR Bioscience. John is dedicated to developing outstanding, innovative genotyping products and providing the very best technical support to customers globally.
Dr. Nisha JainOperations Director
Nisha has been innovating since the start of her career at Geneform Technologies developing Iso-thermal Genotyping Technologies. Nisha joined KBioscience in 2008, as Senior R&D Scientist and key account Technical Support Scientist, developing KASP and Klearkall performance and coinventing two further versions of KASP. Nisha has more than 15 years’ experience working in molecular biology and genotyping technologies, with extensive experience in the areas of R&D, Quality Assurance and Customer Technical Support. She has technically assisted many giants of the industry with their protocol development and troubleshooting and continues to deliver high-quality support and guidance. In 2018, Nisha joined 3CR Bioscience as Operations Director where she continues to develop PACE and ProbeSure for an increasing range of applications, and to grow 3CR Bioscience’s new product pipeline. Nisha is dedicated to developing outstanding, innovative genotyping products and providing the very best technical support to customers globally.
Nazma Saffin General Manager
For 20 years Nazma Saffin has worked and gained extensive expertise within the genotyping sector. Working at Kbioscience and then LGC, she has held operational leadership posts responsible for manufacturing and laboratory services. With experience of ISO 9001 implementation, production scale up and LEAN operations, Nazma has successfully led highly profitable production departments. Joining 3CR Bioscience in 2022, Nazma is committed to delivering operational excellence.
Jon Curtis Non-Executive Chair
After 8 years in The Royal Air Force, Jon moved to the Imperial Cancer Research Fund where he pioneered the use of ultra high-throughput genomic automation, capable of 46,000 PCRs per hour. In the 1990’s Jon joined GlaxoSmithKline, implementing a high-throughput genomics platform into their drug discovery pipeline. Whilst there he also developed acoustic mixing into compound management, becoming the gold standard across pharma. Jon developed the world’s first commercially viable 1536-well PCR plates, automated thermal & laser plate-sealer, plus automated liquid-handling & tip washing tools to reduce waste and costs. In 2002 Jon co-founded KBioscience with Phil Robinson, utilising ultra high-throughput PCR instrumentation & a suite of automation tools to create the company’s SNPline robotic platform, with a capacity of 250,000 PCRs/day. The business was underpinned by their ground-breaking patented genotyping chemistry, KASP™, which has over 10,000 scientific papers to date. In November 2022 Jon joined 3CR Bioscience acting as an advisor bringing his commercial and scientific experience to the company.