PCR Genotyping Made Simple

PACE® chemistry and user-friendly instruments designed to accelerate your research—accurate, scalable and cost-effective.

Trusted by leading research labs and Service Providers

More than 600+ Universities and Businesses trust in us.

Making Science AffordablE

With our leadership team’s long history of developing commercial products with substance, we believe 3CR Bioscience is uniquely positioned to facilitate our vision of making science affordable. Our products encompass PCR genotyping, molecular markers, pathogen detection, and more.


We specialise in developing high-performance products for various disciplines including plant, animal, human, and microbial genomics. We work alongside our customers to ensure our precision products are accessible and can be implemented effectively, regardless of budget or experience.

Endpoint genotyping

Improving PCR Genotyping for Your Sector

With decades of experience developing robust, commercially successful molecular tools, our team is dedicated to advancing PCR genotyping across agriculture, aquaculture, livestock and beyond. From molecular markers to pathogen detection, our affordable, high-performance products are designed to support the unique needs of your industry.

Crop

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Aquaculture

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Livestock

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Life Science

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Fruit

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Vegetable

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Accelerate your science

Grow your research, optimise productivity, relieve bottlenecks, and generate outstanding results with 3CR Bioscience. Discover cutting-edge innovation, advanced molecular biology tools, unrivalled technical support, and custom solutions to meet a diverse range of needs.

Technology leading genotyping reagents

Unlock the benefits of exceptional quality genotyping reagents, compatible with all allele-specific PCR assays, including PACE®, KASP™ and TaqMan®. Generate consistent, accurate data at any volume, with scalable and cost-effective solutions.

Take the guesswork out of marker development

Develop breeder-friendly markers rapidly from genomic variants such as SNPs and InDels with our free PACE assay design service and full or partial assay validation options. Accelerate your work, achieve your goals.

High-quality genotyping data, no purification needed

Obtain consistent, accurate genotyping data without sample purification, even from challenging or high-throughput starting material. Streamline your workflow and reduce costs and consumables without compromising data quality.

Rapid, sensitive pathogen detection

Customised precision technology for the fast, one-step detection of DNA and RNA-based pathogens. Proven efficacy and sensitivity across agricultural, veterinary, and medical applications.

MULTIPLEX GENOTYPING - EXPANDING POSSIBILITIES

Revolutionise your PCR genotyping with simultaneous detection of multiple targets in a single reaction. Reduce time, cost, and consumables with increased insight.

Industry leading support at every step

Access skills and knowledge that will maximise the rapid production of top-quality data routinely in your facility, regardless of its size or your level of experience.

Our results in numbers

Just some of the data on our industry leading reagent performance, assay development and customer service record.

PACE genotyping accuracy, independently verified
0 %
YEARS OF COMBINED TECHNICAL EXPERIENCE
0 +
customers worldwide
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assays designed to date
0 Million
seed producers worldwide trust PACE genotyping
0 /TOP 10

Our product portfolio for your PCR genotyping workflow

Our portfolio of products and services include PACE® genotyping chemistry, instruments, and lab services to streamline every step of your workflow. Designed for life sciences, biotech, and agricultural research, our high-performance reagents, reliable instruments, and expert lab support help you achieve accurate, consistent results while reducing time and costs – making science affordable.

what our clients say about us

Explore our blog for regular tech notes, insightful ar ticles on the latest research, application notes, and compelling case studies highlighting the effectiveness of our genotyping products and services.

Automated Pipetting vs. Manual Pipetting: Which Is Right for Your Lab?
Discover when manual pipetting is enough—and why automated pipetting with 3CR’s GeneArrayer and PACE® genotyping delivers superior speed, accuracy, and scalability.
High-Throughput PCR in CRISPR Screening and Genome Editing Verification
Discover how high-throughput PCR using PACE® genotyping accelerates CRISPR screening and genome editing verification across large sample populations.
Understanding the genetics of important traits in hemp to help breed improved cultivars
Learn how Cornell University uses PACE® SNP genotyping to accelerate hemp breeding—enabling early trait selection, sex determination, and cost-effective genetic screening.

Discover the latest updates and upcoming events from 3CR Bioscience, along with key developments from our valued par tners, MolBreeding Biotech and HC Scientific.

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MEET OUR TEAM

Steve AsquithManaging Director
Steve began his career in the Genetics Division of GlaxoSmithKline, as part of the team establishing GSK’s high-throughput core genotyping laboratory. Steve joined KBioscience when it was first founded in 2002 and was a key driver in taking the company from a small start-up to a multi-national service laboratory, quickly growing the company’s revenue to over $7.5M p.a. Following the acquisition of Kbioscience by LGC in 2011, Steve was appointed Global Director of Operations for LGC Genomics, responsible for over 100 staff in Europe and N. America, successfully elevating the genotyping products and service business. Steve held a crucial leadership role until he left in 2016. In 2017 Steve joined forces with John Holme to create 3CR Bioscience, a new company with a mission to deliver outstanding, customer-focused genotyping products with innovation and affordability at its core.
Dr. John HolmeTechnical Director

John joined KBioscience shortly after it was founded, in 2003, and became Head of Technical Development, building the company’s genotyping and DNA extraction product portfolio and service delivery until 2011 when it was acquired by LGC. Post-acquisition, John was appointed Head of Technical Group for LGC Genomics, in charge of all Research & Development and Technical Support activities for the company. In this role John continued to build on the high-quality products and services provided to the companies growing customer base.

During the 19 years John has worked in commercial R&D, he has co-invented numerous highly successful products including PACE®, ProbeSure, KASP™, KlearKall, KlearGene, KlearAmp and KlearTaq™, creating breakthrough offerings in genotyping and extraction and generating huge revenues for the companies he has worked in. In 2017, he joined forces with Steve Asquith and started 3CR Bioscience. John is dedicated to developing outstanding, innovative genotyping products and providing the very best technical support to customers globally.

Dr. Nisha JainOperations Director

Nisha has been innovating since the start of her career at Geneform Technologies developing Iso-thermal Genotyping Technologies. Nisha joined KBioscience in 2008, as Senior R&D Scientist and key account Technical Support Scientist, developing KASP and Klearkall performance and coinventing two further versions of KASP.

Nisha has more than 15 years’ experience working in molecular biology and genotyping technologies, with extensive experience in the areas of R&D, Quality Assurance and Customer Technical Support. She has technically assisted many giants of the industry with their protocol development and troubleshooting and continues to deliver high-quality support and guidance. In 2018, Nisha joined 3CR Bioscience as Operations Director where she continues to develop PACE and ProbeSure for an increasing range of applications, and to grow 3CR Bioscience’s new product pipeline. Nisha is dedicated to developing outstanding, innovative genotyping products and providing the very best technical support to customers globally.

Nazma SaffinGeneral Manager
For 20 years Nazma Saffin has worked and gained extensive expertise within the genotyping sector. Working at Kbioscience and then LGC, she has held operational leadership posts responsible for manufacturing and laboratory services. With experience of ISO 9001 implementation, production scale up and LEAN operations, Nazma has successfully led highly profitable production departments. Joining 3CR Bioscience in 2022, Nazma is committed to delivering operational excellence.
Greig PollandAutomation and Support Manager

Greig is a hands-on automation specialist and team leader with a strong background in laboratory and industrial automation. He has spent over 25 years developing, installing, and supporting automated systems that transformed laboratory workflows. During this time, Greig worked closely with scientists and engineers to tailor automation solutions for genotyping and molecular biology, an experience that sparked his lasting passion for combining technology with practical science.

Since then, Greig has built on that foundation through leadership roles where he leads automation and support operations. He’s known for being approachable, commercially minded, and deeply committed to helping teams and customers get the best from their technology.

Whether managing a complex automation rollout or helping a customer troubleshoot in real time, Greig brings a thoughtful, collaborative approach that keeps people ,not just machines, at the centre of what he does.