The global fruit industry faces constant challenges: climate change, emerging pests and diseases, changing consumer preferences, and the need for sustainable production. To meet these demands, breeders and researchers rely on precise, scalable genotyping tools that accelerate the development of improved varieties.
3CR delivers exactly that. Our patented PACE® (PCR Allelic Competitive Extension) chemistry provides affordable, high-throughput SNP genotyping that empowers fruit breeders to make data-driven decisions. From disease resistance and yield to flavour and shelf life, PACE® helps unlock the genetic potential of fruit crops worldwide.
Breeding programmes and research institutes trust PACE® because it offers:
PACE® Multiplex enables up to four SNPs per reaction. This reduces sample requirements, consumable use, and labour while boosting throughput.
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Fruit breeding programmes use PACE® to solve real-world challenges and accelerate innovation:
Fruit breeding programmes use PACE® to solve real-world challenges and accelerate innovation:
Fruit breeding programmes use PACE® to solve real-world challenges and accelerate innovation:
Fruit breeding programmes use PACE® to solve real-world challenges and accelerate innovation:
Fruit breeding programmes use PACE® to solve real-world challenges and accelerate innovation:
Fruit breeding programmes use PACE® to solve real-world challenges and accelerate innovation:
PACE® provides breeders with the flexibility to address species-specific challenges while supporting long-term breeding goals.
Order your PACE® Master Mix now and streamline your workflows with unmatched speed, accuracy, and cost-efficiency—trusted by 600+ labs worldwide.
PACE® is easy to integrate into existing PCR workflows, compatible with most qPCR instruments, and supplied in 2x master mixes with or without ROX dye. Our technical support team provides guidance on setup, optimisation, and assay ordering to ensure smooth adoption.
For organisations without in-house capacity, 3CR delivers high-quality outsourced genotyping services using PACE® chemistry.
Whether you’re improving orchard varieties, enhancing shelf life for global markets, or strengthening disease resilience, 3CR can help you scale your genotyping programmes.
Universal PCR mix for allele-specific assays. Delivers precise fluorescence, high performance, and consistent genotyping across reaction volumes.
Next-generation allele-specific PCR mix with enhanced signal clarity and robust performance, even from crude DNA samples.
Detect up to four targets in one PCR reaction. Save time, reduce consumables, and maximise throughput with effortless multiplexing.
Genotype directly from RNA. Combines reverse transcription and PCR amplification in a single, streamlined reaction.
High-performance, ultra-low-volume PCR mix for cost-effective, high-throughput genotyping in automated or miniaturised workflows.
Fast, affordable PACE®-based screening to detect CRISPR and gene edits with high accuracy in high-throughput applications.
Custom PACE® assays designed for your target sequence. Ensure reliable, accurate allele detection with full PACE® compatibility.
All-in-one kit to trial PACE® genotyping. Includes assays, master mix, control DNA, and a detailed setup guide.
Our targeted SNP marker panels enable accurate genotyping for selective breeding, variety authentication, and quality trait enhancement in fruit crops. Cost-effective, species-specific, and optimised for reliable, large-scale breeding and genetic research.
Unlock the full spectrum of genotyping possibilities with our comprehensive, modular range of instruments. Explore our end-to-end genotyping automation solutions and discover the perfect fit for your laboratory, ensuring efficiency and accuracy at every step.
3CR is an independent UK-based company dedicated to Making Science Affordable. Our PACE® technology supports crop, fruit, vegetable, livestock, aquaculture, and life science applications worldwide. By lowering the cost of SNP genotyping, we empower researchers and breeders to achieve more with fewer resources.
Partner with 3CR to make it faster, more affordable, and more effective.
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John joined KBioscience shortly after it was founded, in 2003, and became Head of Technical Development, building the company’s genotyping and DNA extraction product portfolio and service delivery until 2011 when it was acquired by LGC. Post-acquisition, John was appointed Head of Technical Group for LGC Genomics, in charge of all Research & Development and Technical Support activities for the company. In this role John continued to build on the high-quality products and services provided to the companies growing customer base.
During the 19 years John has worked in commercial R&D, he has co-invented numerous highly successful products including PACE®, ProbeSure, KASP™, KlearKall, KlearGene, KlearAmp and KlearTaq™, creating breakthrough offerings in genotyping and extraction and generating huge revenues for the companies he has worked in. In 2017, he joined forces with Steve Asquith and started 3CR Bioscience. John is dedicated to developing outstanding, innovative genotyping products and providing the very best technical support to customers globally.
Nisha has been innovating since the start of her career at Geneform Technologies developing Iso-thermal Genotyping Technologies. Nisha joined KBioscience in 2008, as Senior R&D Scientist and key account Technical Support Scientist, developing KASP and Klearkall performance and coinventing two further versions of KASP.
Nisha has more than 15 years’ experience working in molecular biology and genotyping technologies, with extensive experience in the areas of R&D, Quality Assurance and Customer Technical Support. She has technically assisted many giants of the industry with their protocol development and troubleshooting and continues to deliver high-quality support and guidance. In 2018, Nisha joined 3CR Bioscience as Operations Director where she continues to develop PACE and ProbeSure for an increasing range of applications, and to grow 3CR Bioscience’s new product pipeline. Nisha is dedicated to developing outstanding, innovative genotyping products and providing the very best technical support to customers globally.
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