The global fruit industry faces constant challenges: climate change, emerging pests and diseases, changing consumer preferences, and the need for sustainable production. To meet these demands, breeders and researchers rely on precise, scalable genotyping tools that accelerate the development of improved varieties.
3CR delivers exactly that. Our patented PACE® (PCR Allelic Competitive Extension) chemistry provides affordable, high-throughput SNP genotyping that empowers fruit breeders to make data-driven decisions. From disease resistance and yield to flavour and shelf life, PACE® helps unlock the genetic potential of fruit crops worldwide.
Breeding programmes and research institutes trust PACE® because it offers:
PACE® Multiplex enables up to four SNPs per reaction. This reduces sample requirements, consumable use, and labour while boosting throughput.
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Fruit breeding programmes use PACE® to solve real-world challenges and accelerate innovation:
Fruit breeding programmes use PACE® to solve real-world challenges and accelerate innovation:
Fruit breeding programmes use PACE® to solve real-world challenges and accelerate innovation:
Fruit breeding programmes use PACE® to solve real-world challenges and accelerate innovation:
Fruit breeding programmes use PACE® to solve real-world challenges and accelerate innovation:
Fruit breeding programmes use PACE® to solve real-world challenges and accelerate innovation:
PACE® provides breeders with the flexibility to address species-specific challenges while supporting long-term breeding goals.
Order your PACE® Master Mix now and streamline your workflows with unmatched speed, accuracy, and cost-efficiency—trusted by 600+ labs worldwide.
PACE® is easy to integrate into existing PCR workflows, compatible with most qPCR instruments, and supplied in 2x master mixes with or without ROX dye. Our technical support team provides guidance on setup, optimisation, and assay ordering to ensure smooth adoption.
For organisations without in-house capacity, 3CR delivers high-quality outsourced genotyping services using PACE® chemistry.
Whether you’re improving orchard varieties, enhancing shelf life for global markets, or strengthening disease resilience, 3CR can help you scale your genotyping programmes.
A universal PCR master mix for allele-specific PCR assays. Precision fluorescent signal generation with consistently high performance at any reaction volume.
An enhanced PCR master mix for allele-specific assays. Improved signal to noise ratio and tight clustering. Developed specifically for genotyping direct from crude DNA samples.
Our PACE Multiplex Master Mix enables simultaneous detection of up to four targets in a single reaction, saving time, reducing costs and consumables, and maximizing data generation.
Genotype directly from RNA samples. RNA reverse transcription and cDNA PCR genotyping simultaneously in a single, one-step reaction.
Advanced performance at ultra-low reaction volumes, delivering consistent, cost-effective PCR genotyping for high-throughput, miniaturised and automated workflows.
PACE® CRISPR Detection Assay offers a cost-effective screening solution to detect CRISPR and other gene edits with speed and accuracy, making it ideal for high-throughput applications.
Get custom PACE® genotyping assays precisely tailored to your target sequence. Our assays are fully compatible with all PACE® genotyping master mixes, ensuring reliable and accurate results for your genetic analysis.
Everything you need to run a trial PACE Genotyping Reaction on your existing lab equipment. Each PACE Trial Kit includes Test DNA samples, PACE Genotyping Assays, PACE Master Mix and a comprehensive PACE Genotyping Trial Kit Manual.
Our targeted SNP marker panels enable accurate genotyping for selective breeding, variety authentication, and quality trait enhancement in fruit crops. Cost-effective, species-specific, and optimised for reliable, large-scale breeding and genetic research.
Unlock the full spectrum of genotyping possibilities with our comprehensive, modular range of instruments. Explore our end-to-end genotyping automation solutions and discover the perfect fit for your laboratory, ensuring efficiency and accuracy at every step.
3CR is an independent UK-based company dedicated to Making Science Affordable. Our PACE® technology supports crop, fruit, vegetable, livestock, aquaculture, and life science applications worldwide. By lowering the cost of SNP genotyping, we empower researchers and breeders to achieve more with fewer resources.
Partner with 3CR to make it faster, more affordable, and more effective.
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