Livestock production is under pressure to deliver more — more efficiency, more resilience and more sustainable output — while maintaining animal health and welfare. To achieve this, producers and researchers are turning to genomics and SNP genotyping to guide smarter breeding decisions.
At 3CR, we help make that possible. Our patented PACE® (PCR Allelic Competitive Extension) chemistry is designed for fast, scalable and affordable SNP genotyping, perfectly suited to livestock breeding and research applications. From genomic selection to parentage verification, PACE® enables data-driven decisions that improve productivity while reducing costs.
Our customers include global breeding companies, contract genotyping labs and academic research groups working across major livestock species. They choose 3CR because:
GENOMIC SELECTION
PACE® technology supports the key areas of genetic improvement in modern livestock breeding:
Integrate SNP data into genomic prediction models to identify animals with the best genetic potential for milk yield, meat quality, fertility, or feed efficiency.
PACE® technology supports the key areas of genetic improvement in modern livestock breeding:
PACE® technology supports the key areas of genetic improvement in modern livestock breeding:
PACE® technology supports the key areas of genetic improvement in modern livestock breeding:
Characterise breeds, monitor inbreeding, and maintain diversity within livestock populations for long-term sustainability.
PACE® technology supports the key areas of genetic improvement in modern livestock breeding:
Support R&D into resilience against livestock diseases such as mastitis, PRRS, or avian influenza by screening for resistance-associated SNPs.
PACE® provides the throughput, flexibility and affordability required to meet the demands of modern breeding programmes across species.
Order your PACE® Master Mix now and streamline your workflows with unmatched speed, accuracy, and cost-efficiency—trusted by 600+ labs worldwide.
PACE® fits seamlessly into existing PCR workflows and is compatible with a wide range of qPCR instruments. Supplied at 2x concentration with or without ROX, our master mixes are flexible and easy to adopt.
For teams without in-house capacity, 3CR offers reliable genotyping services with PACE® chemistry, ensuring accurate results at scale.
We support contract genotyping labs, breeding companies and academic researchers worldwide. With simple, flexible purchasing and technical guidance included, 3CR makes it easy to bring SNP genotyping in-house or scale up your current efforts.
Ready to improve your genotyping workflow?
Contact us to request a free assay design or to try PACE® in your next livestock breeding project.
Universal PCR mix for allele-specific assays. Delivers precise fluorescence, high performance, and consistent genotyping across reaction volumes.
Next-generation allele-specific PCR mix with enhanced signal clarity and robust performance, even from crude DNA samples.
Detect up to four targets in one PCR reaction. Save time, reduce consumables, and maximise throughput with effortless multiplexing.
Genotype directly from RNA. Combines reverse transcription and PCR amplification in a single, streamlined reaction.
High-performance, ultra-low-volume PCR mix for cost-effective, high-throughput genotyping in automated or miniaturised workflows.
Fast, affordable PACE®-based screening to detect CRISPR and gene edits with high accuracy in high-throughput applications.
Custom PACE® assays designed for your target sequence. Ensure reliable, accurate allele detection with full PACE® compatibility.
All-in-one kit to trial PACE® genotyping. Includes assays, master mix, control DNA, and a detailed setup guide.
Our targeted SNP marker panels provide accurate genotyping for selective breeding, parentage verification, and disease resistance in livestock. Cost-effective, species-specific, and built for high-throughput genomic selection and herd improvement programs.
Unlock the full spectrum of genotyping possibilities with our comprehensive, modular range of instruments. Explore our end-to-end genotyping automation solutions and discover the perfect fit for your laboratory, ensuring efficiency and accuracy at every step.
3CR is dedicated to Making Science Affordable. We are an independent UK-based company providing patented PACE® technology to breeding and research organisations worldwide. From livestock and crops to aquaculture, fruits, and vegetables, our affordable genotyping solutions help drive genetic improvement and sustainability across the food chain.
With PACE®, you can make faster, data-driven decisions and deliver genetic progress that benefits producers, animals, and the environment.
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John joined KBioscience shortly after it was founded, in 2003, and became Head of Technical Development, building the company’s genotyping and DNA extraction product portfolio and service delivery until 2011 when it was acquired by LGC. Post-acquisition, John was appointed Head of Technical Group for LGC Genomics, in charge of all Research & Development and Technical Support activities for the company. In this role John continued to build on the high-quality products and services provided to the companies growing customer base.
During the 19 years John has worked in commercial R&D, he has co-invented numerous highly successful products including PACE®, ProbeSure, KASP™, KlearKall, KlearGene, KlearAmp and KlearTaq™, creating breakthrough offerings in genotyping and extraction and generating huge revenues for the companies he has worked in. In 2017, he joined forces with Steve Asquith and started 3CR Bioscience. John is dedicated to developing outstanding, innovative genotyping products and providing the very best technical support to customers globally.
Nisha has been innovating since the start of her career at Geneform Technologies developing Iso-thermal Genotyping Technologies. Nisha joined KBioscience in 2008, as Senior R&D Scientist and key account Technical Support Scientist, developing KASP and Klearkall performance and coinventing two further versions of KASP.
Nisha has more than 15 years’ experience working in molecular biology and genotyping technologies, with extensive experience in the areas of R&D, Quality Assurance and Customer Technical Support. She has technically assisted many giants of the industry with their protocol development and troubleshooting and continues to deliver high-quality support and guidance. In 2018, Nisha joined 3CR Bioscience as Operations Director where she continues to develop PACE and ProbeSure for an increasing range of applications, and to grow 3CR Bioscience’s new product pipeline. Nisha is dedicated to developing outstanding, innovative genotyping products and providing the very best technical support to customers globally.
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