Livestock production is under pressure to deliver more — more efficiency, more resilience and more sustainable output — while maintaining animal health and welfare. To achieve this, producers and researchers are turning to genomics and SNP genotyping to guide smarter breeding decisions.
At 3CR, we help make that possible. Our patented PACE® (PCR Allelic Competitive Extension) chemistry is designed for fast, scalable and affordable SNP genotyping, perfectly suited to livestock breeding and research applications. From genomic selection to parentage verification, PACE® enables data-driven decisions that improve productivity while reducing costs.
Our customers include global breeding companies, contract genotyping labs and academic research groups working across major livestock species. They choose 3CR because:
GENOMIC SELECTION
PACE® technology supports the key areas of genetic improvement in modern livestock breeding:
Integrate SNP data into genomic prediction models to identify animals with the best genetic potential for milk yield, meat quality, fertility, or feed efficiency.
PACE® technology supports the key areas of genetic improvement in modern livestock breeding:
PACE® technology supports the key areas of genetic improvement in modern livestock breeding:
PACE® technology supports the key areas of genetic improvement in modern livestock breeding:
Characterise breeds, monitor inbreeding, and maintain diversity within livestock populations for long-term sustainability.
PACE® technology supports the key areas of genetic improvement in modern livestock breeding:
Support R&D into resilience against livestock diseases such as mastitis, PRRS, or avian influenza by screening for resistance-associated SNPs.
PACE® provides the throughput, flexibility and affordability required to meet the demands of modern breeding programmes across species.
Order your PACE® Master Mix now and streamline your workflows with unmatched speed, accuracy, and cost-efficiency—trusted by 600+ labs worldwide.
PACE® fits seamlessly into existing PCR workflows and is compatible with a wide range of qPCR instruments. Supplied at 2x concentration with or without ROX, our master mixes are flexible and easy to adopt.
For teams without in-house capacity, 3CR offers reliable genotyping services with PACE® chemistry, ensuring accurate results at scale.
We support contract genotyping labs, breeding companies and academic researchers worldwide. With simple, flexible purchasing and technical guidance included, 3CR makes it easy to bring SNP genotyping in-house or scale up your current efforts.
Ready to improve your genotyping workflow?
Contact us to request a free assay design or to try PACE® in your next livestock breeding project.
A universal PCR master mix for allele-specific PCR assays. Precision fluorescent signal generation with consistently high performance at any reaction volume.
An enhanced PCR master mix for allele-specific assays. Improved signal to noise ratio and tight clustering. Developed specifically for genotyping direct from crude DNA samples.
Our PACE Multiplex Master Mix enables simultaneous detection of up to four targets in a single reaction, saving time, reducing costs and consumables, and maximizing data generation.
Genotype directly from RNA samples. RNA reverse transcription and cDNA PCR genotyping simultaneously in a single, one-step reaction.
Advanced performance at ultra-low reaction volumes, delivering consistent, cost-effective PCR genotyping for high-throughput, miniaturised and automated workflows.
PACE® CRISPR Detection Assay offers a cost-effective screening solution to detect CRISPR and other gene edits with speed and accuracy, making it ideal for high-throughput applications.
Get custom PACE® genotyping assays precisely tailored to your target sequence. Our assays are fully compatible with all PACE® genotyping master mixes, ensuring reliable and accurate results for your genetic analysis.
Everything you need to run a trial PACE Genotyping Reaction on your existing lab equipment. Each PACE Trial Kit includes Test DNA samples, PACE Genotyping Assays, PACE Master Mix and a comprehensive PACE Genotyping Trial Kit Manual.
Our targeted SNP marker panels provide accurate genotyping for selective breeding, parentage verification, and disease resistance in livestock. Cost-effective, species-specific, and built for high-throughput genomic selection and herd improvement programs.
Unlock the full spectrum of genotyping possibilities with our comprehensive, modular range of instruments. Explore our end-to-end genotyping automation solutions and discover the perfect fit for your laboratory, ensuring efficiency and accuracy at every step.
3CR is dedicated to Making Science Affordable. We are an independent UK-based company providing patented PACE® technology to breeding and research organisations worldwide. From livestock and crops to aquaculture, fruits, and vegetables, our affordable genotyping solutions help drive genetic improvement and sustainability across the food chain.
With PACE®, you can make faster, data-driven decisions and deliver genetic progress that benefits producers, animals, and the environment.
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